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New: Meta CAPI & GA4 Server-Side Tracking

Your Pixel Is Blind to 30–50% of Your Conversions.

iOS 14, ad blockers, and cookie restrictions are hiding your real data. TrackSure combines first-party analytics + server-side tracking to recover those missing conversions — built into WordPress, without $500/mo SaaS fees. See real ROAS in your first week.

Rated 5 stars on WordPress.org — Free. Not a trial. Not a demo.

100% Free Core 3-Minute Setup No Credit Card GDPR/CCPA Ready
TrackSure Dashboard
Recovered Conversions
+34.2%
Visitors
12,847
Conversions
342
Revenue
$28.4K

Seamlessly integrates with your growth stack

WordPress
WooCommerce
Meta Ads
Google Ads
TikTok
GA4
The Hidden Problem

Your Tracking Is Broken.
And It's Costing You Real Money.

Ad platforms think your campaigns are failing — when they're actually working. So you kill profitable ads, waste budget on wrong audiences, and can't scale. Here's why:

iOS 14+ Opted Out

75% of iPhone users opted out of tracking. When they buy from your store, your pixel never fires. Facebook has no idea the conversion happened.

75% users invisible to your pixel

Ad Blockers Are Mainstream

42% of internet users run ad blockers. They don't just block ads — they block your tracking pixel too. Someone buys, but your data says zero conversions.

42% of users block your pixel

Cookies Are Dying

Safari, Firefox, and Brave block third-party cookies by default. Your pixel needs cookies to work. No cookies = no tracking = invisible conversions.

50%+ of browsers block cookies

The Ugly Math

Your real ROAS: 3.2x. What Facebook shows: 1.8x. You panic. Cut budget. Kill the campaign. The ad was working — you just couldn't see it.

Facebook Reports vs Reality
Browser Pixel
✗ iOS blocks✗ Ad blockers✗ Cookie limits
TrackSure Server
✓ Meta CAPI✓ GA4 API✓ Always delivered
The Fix

Your Server Sees What Your Pixel Can't.

TrackSure captures conversions on your WordPress server and sends them directly to ad platform APIs. Ad blockers can't stop it. iOS can't block it. Cookies aren't needed.

Server-Side Tracking Flow
Browser Pixel
✗ iOS blocks✗ Ad blockers✗ Cookie limits
TrackSure Server
✓ Meta CAPI✓ GA4 API✓ Always delivered
30–50%

More conversions recovered that your pixel misses

8+

Event Match Quality score (up from 4–6 with pixel only)

3 min

Setup time — no developers, no API configs, no server access

Trusted by WordPress Users

Rated 5 Stars on WordPress.org

Don't just take our word for it — here's what real users are saying.

5.0 / 5.0 on WordPress.org
Read all reviews →
WordPress.org

"A solid Server-Side Tracking solution for WordPress that actually works!"

This plugin delivers exactly what it promises. Server-side tracking setup was straightforward, and I was up and running in minutes. The dashboard gives me real visibility into conversions I was missing with browser-only tracking.

WordPress.org

"Best plugin for server side tracking"

Finally a plugin that properly handles Meta CAPI and GA4 server-side tracking without the complexity. The built-in analytics dashboard is a game changer — I can see visitor journeys, funnels, and real attribution data without leaving WordPress. Deduplication works perfectly.

Open-source & auditable WordPress.org reviewed No data leaves your server Active WordPress community
Who It's For

Whether You Run Ads or Not —
TrackSure Has You Covered.

Path 1

For Advertisers & E-commerce

Running Meta, Google, or TikTok ads? Your pixel is under-reporting conversions and training the algorithm with bad data.

  • Recover missing conversions — iOS, ad blockers & cookies can't block server-side
  • Improve Event Match Quality — send richer hashed data (email, phone, address)
  • Stop killing profitable campaigns — give algorithms the real data they need
  • Multi-touch attribution — know which channels actually drive revenue
  • Visitor journeys + funnels — see the full path to conversion and where people drop off
Fix My Ad Tracking →
Recovered Conversions
Visitors12,847
Sessions18,291
Conversions342
Path 2

For Every WordPress Site

Not running ads? Just want simple, privacy-first analytics without GA4's complexity or sending all your data to Google?

  • Analytics dashboard inside WordPress — visitors, sessions, bounce rate, traffic sources
  • Visitor journeys — see every click from entry to exit on your site
  • Funnels — find exactly where people drop off (page → CTA → form → submit)
  • First-party data — stored in YOUR WordPress database, not Google's servers
  • Privacy-first — GDPR/CCPA, cookieless mode, consent management built in
Get Free Analytics →
Analytics Dashboard
Visitors12,847
Sessions18,291
Conversions342
Dead Simple

From Blind to 20/20 in 3 Minutes

No developers. No API config. No server access needed. If you've installed a WordPress plugin before, you can set up TrackSure.

1

Install the Plugin

WordPress Dashboard → Plugins → Add New → Search "TrackSure" → Install. Takes 60 seconds.

Install TrackSure
Enable Tracking
Meta Pixel ID••••••••
GA4 Measurement IDG-XXXXXXX
Server-Side CAPI
2

Enable Tracking

Settings → TrackSure → Toggle "Enable Tracking." Optional: Paste your Meta Pixel ID + Access Token for CAPI.

TrackSure Settings
Enable Tracking
Meta Pixel ID••••••••
GA4 Measurement IDG-XXXXXXX
Server-Side CAPI
3

See Real Data

Your dashboard populates with visitors, sessions, conversions. Server-side data flows to ad platforms. Start recovering missing conversions immediately.

TrackSure Dashboard
Visitors12,847
Sessions18,291
Conversions342
Features

Everything You Need to Understand
Your Traffic & Fix Your Tracking.

Features you'd normally pay $200–$500/month for (Hyros, Heap, Amplitude) — built into WordPress with a free core.

Analytics Dashboard

Visitors, sessions, conversions, revenue, bounce rate, traffic sources — all inside your WordPress admin. No external login. No sending data to Google. It's your data, on your server.

Analytics
Visitors12,847
Sessions18,291
Conversions342

Visitor Journeys

Follow every click from entry to exit. See the full path: Landing page → Product → Cart → Purchase. Know exactly how people move through your site.

Visitor Journeys
Google SearchBlog → Product4 min
Meta AdFeatures → Pricing3 min
DirectPricing → Checkout✓ $99

Funnels

Step-by-step drop-off analysis: Page view → CTA click → Form start → Submit. Find exactly where you're losing people and fix it.

Funnels
Page View2,400
Add to Cart890
Checkout420
Purchase340

Server-Side Tracking (CAPI)

Your browser pixel misses conversions from iOS users, ad blocker users, and cookie-restricted browsers. TrackSure sends conversion data from your WordPress server directly to Meta and GA4 APIs. Ad blockers can't stop it. iOS can't block it.

Server-Side Tracking
Browser Pixel
✗ iOS blocks✗ Ad blockers✗ Cookie limits
TrackSure Server
✓ Meta CAPI✓ GA4 API✓ Always delivered

Attribution

Know which channel actually drove the sale. Organic search? Facebook ad? Email campaign? Free: First-touch & last-touch. Pro: Multi-touch models (linear, time-decay, U-shaped, data-driven).

Privacy-First by Design

GDPR/CCPA ready out of the box. Cookieless mode, IP anonymization, Do Not Track support, consent management integrations. External sending is optional — you decide what data leaves your server.

Zero Site Speed Impact

Async JavaScript loads after your page content. Event batching sends multiple events in one request. Optimized database queries. <500KB plugin, CDN-friendly. Your visitors never wait.

No-Code, 3-Minute Setup

Install plugin → Toggle "Enable Tracking" → Optional: paste Pixel ID. No coding, no server config, no API keys to find. Video walkthrough available.

Not Just WooCommerce

Works With Any WordPress Site

E-commerce, lead-gen, blogs, membership, LMS — if you run a WordPress site and want to understand your traffic, TrackSure works.

E-commerce

WooCommerce, Easy Digital Downloads, FluentCart, SureCart

Full purchase funnel tracking

Lead Generation

Contact Form 7, WPForms, Gravity Forms, Fluent Forms

Form views → starts → submits

Memberships

MemberPress, Restrict Content Pro, Paid Memberships Pro

Subscription + retention tracking

LMS & Courses

LearnDash, LifterLMS, Tutor LMS

Enrollment + completion events

Content & Blogs

Any WordPress theme, any page builder

Engagement + scroll + time on page

Digital Downloads

PDF, ZIP, DOC, software downloads

Download tracking + attribution
Built Different

Privacy Built-In. Not Bolted On.
Zero Impact on Site Speed.

Your Data. Your Server. Your Rules.

  • First-party data storage — lives in YOUR WordPress database, not Google's or Facebook's servers
  • Cookieless tracking mode — accurate analytics without annoying cookie banners
  • GDPR & CCPA ready — IP anonymization, Do Not Track support, data retention controls
  • Consent management — integrates with Cookiebot, CookieYes, OneTrust
  • External sending optional — you decide what (if anything) gets sent to Meta/GA4

Built for Speed. Proven at Scale.

  • Async JavaScript — tracking scripts load after your page content. Visitors never wait
  • Event batching — multiple events sent in one request, reducing HTTP calls
  • Optimized queries — no database bloat, even with 100K+ monthly visitors
  • <500KB plugin size — a fraction of Google Analytics
  • CDN & cache friendly — works perfectly with any caching plugin or CDN

Speed test proof: Install TrackSure → Run GTmetrix or Google PageSpeed → Same scores before and after.

How We Stack Up

Enterprise-Grade Power.
WordPress-Native Simplicity.

See how TrackSure compares to the tools you might be considering.

vs Pixel-Only Plugins (PixelYourSite, Pixel Manager, etc.)

Pixel plugins fire tracking code. TrackSure fires tracking code AND gives you full analytics, attribution, and server-side tracking.

Feature Pixel Plugins TrackSure
Fire browser pixels
Server-Side Tracking (CAPI) Paid add-on Free
Analytics dashboard (in WP)
Visitor journeys & funnels
Attribution models
First-party data (your server)
Price $50–100/yr Free Core

vs Expensive SaaS (Hyros, AnyTrack, Heap, Amplitude)

Many store owners pay $200–$500/month for analytics + attribution + CAPI. TrackSure gives you that category inside WordPress.

Feature SaaS Tools TrackSure
Multi-touch attribution (Pro)
Analytics & funnels
First-party data (you own it) External WP database
WordPress-native
Setup time Days – Weeks 3 minutes
Price $200–$500+/mo Free / $99 lifetime Pro

We're not claiming to be a 1:1 replacement for enterprise-grade tools — but for most WordPress sites, TrackSure is more than enough.

Simple Pricing

Start Free. Upgrade When You Scale.

The Executive plan is fully functional — not a crippled demo. Most WordPress sites only need Executive. Upgrade to Premium if you need multi-touch attribution or more ad platforms.

Free Forever
Executive
$0/forever

Everything you need to fix your tracking and understand your traffic.

Download Executive — Free Try Live Demo
  • Analytics Dashboard (inside WP)
  • Visitor Journeys & Funnels
  • First & Last Touch Attribution
  • Meta CAPI + GA4 Server-Side
  • WooCommerce, EDD, FluentCart, SureCart
  • Privacy-First (GDPR/CCPA)
  • Cookieless Mode

Why is the core free? Because every WordPress site owner deserves access to real analytics without paying $200–$500/month for SaaS tools or sending all their data to Google. Why pay for data you already own?

Common Questions

Still Have Questions?

No. TrackSure uses async JavaScript (loads after page content), event batching (multiple events in one request), and optimized database queries (no table bloat). Your visitors never wait. Page loads normally. Tracking happens entirely in the background.

Proof: Run a speed test (GTmetrix, Google PageSpeed) before and after installing TrackSure. Same scores.

Nope. If you've installed a WordPress plugin before, you can use TrackSure. Setup: Install plugin → Enable tracking → (Optional) Connect Meta/GA4 by pasting Pixel ID + Access Token. Takes 3 minutes. We have a video walkthrough if you need it.

Yes, absolutely. Many people use TrackSure just for analytics (without CAPI). If you don't run ads, you probably don't need server-side tracking. But you still get: Analytics dashboard, visitor journeys, funnels, traffic sources, and privacy-first data storage — all inside WordPress.

TrackSure is GDPR/CCPA ready out of the box. Features: Cookieless mode, IP anonymization, Do Not Track support, consent management integrations (Cookiebot, CookieYes, OneTrust), data retention controls. Data stored in YOUR WordPress database. External sending is optional — you control what goes to Meta/GA4.

No. TrackSure is a full analytics platform. You get: visitors, sessions, bounce rate, traffic sources, visitor journeys, funnels, conversions. If you're only using GA4 for basic analytics, TrackSure replaces it — and it's way simpler to use, with your data staying on your own server.

No catch. Free core includes: Analytics, WooCommerce/EDD/FluentCart tracking, Meta + GA4 CAPI, first/last-touch attribution. We offer a Pro version ($99 lifetime — not monthly) with: Multi-touch attribution, extra ad platforms, heatmaps, session replay. But the free version is fully functional. Not a demo. Not crippled.

Yes — that's the whole point. Browser pixels get blocked by iOS 14, ad blockers, and cookie restrictions. Server-side tracking (CAPI) bypasses all of that. Your WordPress server sends data directly to Meta/GA4 APIs. Ad blockers can't stop it. iOS can't block it. Cookies aren't needed.

Yes. Browser pixels typically score EMQ 4–6 (sending only cookie + IP). With CAPI, TrackSure sends hashed email, phone, name, city, zip, order value. Most users go from 4–6 to 7–8. We can't guarantee EMQ 10 (depends on what data your site collects), but sending richer server-side data will improve your score.

Free: Meta (Facebook/Instagram), Google Analytics 4. Pro: TikTok, Pinterest, LinkedIn, Snapchat, Reddit, Twitter (X), Microsoft Ads, Google Ads. More platforms added regularly.

Stop Flying Blind.
Start Seeing Real Data Today.

Every day without server-side tracking is another day of lost conversions and wasted ad spend. TrackSure combines first-party analytics + server-side tracking to recover what your pixel misses — without expensive SaaS or monthly fees.

Analytics dashboard (inside WordPress) Visitor journeys + funnels Attribution (know what's working) CAPI (recover missing conversions) Privacy-first (GDPR/CCPA ready) Free forever (no credit card)
Download Executive — Free Try Live Demo

For Advertisers: Stop killing profitable campaigns based on bad data.

For Everyone Else: Stop sending all your data to Google. Own your analytics.

No credit card required 3-minute setup Privacy-first architecture Open-source ethos